Thursday, November 6, 2008

Kanye West - Heartless Directed by Hype Williams

Hype Williams used a tricky animation technique known as ROTOSCOPING. Invented by legendary figure in the animation industry, Max Fleischer (MGM).It's when you draw over live action to create a realistic movement with animation. Since then movies like Beowulf and Lord Of The Rings have used this technique; even music videos such as A-Ha's "Take On Me" and Tupac's "Do For Love". More notably, it was used in the "Talk To Chuck" commercials. It's a nail biting process, but in the end it always turns out amazing.